XHOYTS Cinemas

HOYTS Cinemas

UX/UI Design, Microsites, HTML5, eDMs
HOYTS Cinemas

HOYTS is one of the biggest cinema chains in Australia and at the cutting-edge of technology in the industry. My time at HOYTS saw me as a Front-End Developer, Digital Designer, and UX Designer. As part of the Digital team, I helped carry out UX research, user interviews, wireframing, protoyping, and hi-fi designs for both the new HOYTS website and Qantas Frequent Flyer partnership.

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HOYTS Group Newsletter

A responsive modular newsletter was designed and built for the company-wide monthly newsletter.

HOYTS Rewards Newsletter

A responsive modular newsletter was designed for the HOYTS Rewards loyalty program.

HOYTS Online Handbook

A responsive internal website was designed and developed as the company-wide digital handbook to help assist with onboarding for new employees.

Animated Oscars Party Invite

A responsive animated website and email was designed and developed as the digital invite for HOYTS’ biggest client event of the year. Guests were able to RSVP easily online.

Working closely with the Art, Marketing, Sales and HR department, I had the opportunity to work on a number of projects that affected all parts of the company.

My time at HOYTS saw me hold workshops and have the chance to teach both those in my department or across the company many skills including HTML5 ad creation, front-end development, and user experience.

User Experience

As part of the Digital team, my role as a UX/UI Designer included the creation of wireframes, interactive prototypes, user flows, user journeys, and high-fidelity designs ready for development. I also helped carry out user interviews, workshops, and conducted presentations to present findings and solutions.

Having built a number of websites at The HOYTS Group, I was solely responsible for the maintenance of each website and ensuring best SEO practices were implemented.



A HTML5 ad to help promote HOYTS’ premium cinema experience known as HOYTS LUX.


Captain America at LUX

Worked on many movie-related HTML5 ads to help promote upcoming movies with distributors.


HOYTS Recliners

A multitude of HTML5 ads were created to promote recliners coming to multiple HOYTS’ locations.

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